Media
84 World
Nicolas has been working with 84 World over the last 12 months to explore commercial and social opportunities in the brand space. He has quickly gained traction with his unique style and powerful content due to his clear vision and overall understanding of how brands can improve diverse representation. Nicolas champions inclusivity and works to increase diversity through his support by working with brands that understand the need for better representation.It is vital to Nicolas that he aligns himself with brands and topics that share his values and aims to increase awareness. This admirable approach has allowed him to build a portfolio of incredible brand partners, having worked with brands like Mini, Amazon and Meta across various opportunities, including presenting, hosting and social content creation.
Case Study
Nicolas was selected by MINI to take on the role as a host and presenter for the European Championships in Munich. His skill for public speaking and his inspiring story meant that he was a very natural fit as MINI continue their strive for more inclusivity and making their cars accessible. As part of the campaign, Nicolas was asked to shoot an interview story to feature on the MINI website; his passion, positivity and relentless campaigning for equal opportunities made him the perfect ambassador for MINI. Nicolas’ involvement proved to be a huge success with his content for both MINI’s channels and his own seen by a global audience of millions.
Case Study
Nicolas worked with Amazon Fresh to showcase their Valentine’s Day offers. They reached out as they believed Nicolas would be perfectly suited to portray ‘The Extravagant Romantic;’ someone who always surprises their valentine with unique gifts. Nicolas used short and snappy filming techniques to highlight the fast paced racer approach he set out to include in his filming. Nicolas also used a sports commentator-style voice over to merge the worlds of sport and content creation together. Amazon reported back that it was one of their best creator led pieces of content and was shown internally to Global teams, highlighting the use of creators. Nicolas received 16,000 likes and over 700,000 views on this excellent piece of content.
Case Study
Butternut Box asked Nicolas to create content that drives awareness to the benefits of their freshly cooked dog food delivery service. Nicolas delivered by showcasing his dog enjoying the meal provided by Butternut while simultaneously highlighting the brand’s core messaging. Nicolas’ authenticity and ability to show the convenience of the dog food service led to him receiving over 3,000 likes and 193,000 views, he succeeded in spreading the word to the pet community.
Case Study
Nicolas was asked by Meta to break down misconceptions around VR that stop people from experiencing & buying Quest 2. As a gamer himself, Meta was keen for Nicolas to feature in the campaign. To showcase the experience, Nicolas started the video by entering in his racing gear, here the filming was snappy and engaging which led to a transition of the helmet coming off, to the headset coming on. Nicolas displays gameplay shots of what he could see in the headset before the camera pans out showing what he looks like in the “real world.” The final outcome demonstrates that Quest 2 doesn’t require a PC or console, as well as showing that you can unwind and have fun with Quest 2 wherever you are. Overall, the reel was a huge success gaining over 190,000 views and 6,000 likes.
Case Study
After such a successful first campaign, Nicolas was approached by Meta for a second time. This time to use the Meta Quest 2 VR Headset to showcase the Les Mills Body Combat title, a fitness game within the headset that provides users with an immersive workout experience, whilst in the comfort of their own home. Nicolas created a concept which saw him enter his home gym ready for a workout, scan the room at the equipment available, glances down at the Meta Quest 2 headset on the floor and chooses it for his workout. Nicolas then uses the Les Mills Body Combat title for his ‘pre-season warm-up’, as he then has a fast switch to his race helmet and race suit, walking out of the gym ready to race. A very impactful piece of content which achieved a staggering 147,500 views and 22,500 likes.
Case Study
Nicolas was approached by HERA to promote their new AW 22 drop, with a new style and feel to their fashionable clothing brand. Nicolas decided to create a ‘Date Night’ feel where he prepares for a night in with his lady, wearing the new HERA pieces. In his organic and inspirational style, Nicolas spoke about his life growing up in a wheelchair as a disabled person, where he felt undesirable by females, to now preparing for his own ‘Date Night’ whilst representing the HERA brand, with the post reaching 231,000 people and receiving 18,000 likes.
Case Study
Nicolas teamed up with Openreach to help support their ‘Life’s easier with Ultrafast Broadband’ message as they roll out a new initiative to get ultra fast full fibre broadband into 25 million homes and business’ by 2026. Nicolas released a captivating video that showcased a Nic Vs Nic ‘Head to Head’ battle, racing home, onto the computer and testing their internet speeds. A clever piece of content that reached 280,000 people.
Case Study
Nicolas worked with activewear brand Fabletics on a brand campaign to showcase the brands move into menswear. Nicolas produced authentic content and encapsulated the classy look and feel of the brand whilst entertaining his audience with a caption about inclusivity and diversity. Nicolas’ post received over 200 comments and 15,000 likes, truly engaging his audience in the overall brand.
Case Study
Nicolas was approached by British Vogue to feature in their May 2023 Issue. With diversity, inclusion and disability ingrained into his DNA, Nicolas featured alongside some of the worlds most influential disabled individuals, representing disability, diversity and inclusivity as a stand to prove that, regardless of who you are, your circumstances. “You are fine, just the way you are”. Nicolas posted the above picture on his Instagram feed, which achieved a reach of 550,000, with 45,500 likes.
Appeared On
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